AI-powered lifecycle marketing for email and SMS.

Amy’s Campaigns calendar for November: the brand story and an offer already sent with what they reached and earned, 11/11 drafted, Black Friday and Small Business Saturday with an email and a text each, seven waiting for one tap to approve.

Hi, I’m Amy.

I plan your campaign calendar, write every email and text, test your subject lines, grow your list and keep you in the inbox. Nothing goes out until you say so.

  • Your AI email and SMS marketer
  • Live on Shopify
  • More platforms coming soon
  • Installs from the Shopify App Store

Continuous A/B testing, using the latest AI.

3 lines in every round.Each subscriber always sees the same line. After a week, and at least 100 sends of each, the line with clearly more opens wins.

The winner becomes the line to beat, and Amy writes two new ones to take it on, each from a different angle: a reminder, a question, your offer, your guarantee. Campaigns test two lines on their first sends, and once one is clearly ahead, everyone after gets it.

The abandoned-cart email’s subject line test, round two: the store’s own line against two of Amy’s, each with its open rate, sends and clicks, one marked Ahead so far.

Gamify 1st‑party data collection.

4 versions, tested for you.Spin the wheel, pick a card, scratch to reveal, or a plain signup form. Amy keeps whichever gets the most shoppers to share an email or phone number, on phones and desktops separately.

It fills the screen, and every player wins the offer you set. Each new subscriber gets a code of their own, created in your Shopify store.

Amy’s signup popup filling a phone screen: Try your luck, a wheel of 5% to 25% off that always lands on the 25%, and a Spin button. The same popup as Pick a card: three cards face down, one of them the 25% off. The same popup as Scratch & Win: a gold scratch panel over the offer. The same popup with no game: 25% off your first order, an email field and a Get my code button.
Home’s popup test card: four versions, each with the share of shoppers who shared an email or phone and a bar against the best one, the wheel marked Most emails so far, and Show numbers for the counts behind them.

Only the discounts you approve.

One in every campaign.List the offers Amy may use, like 25% off or free shipping, and she puts one in each campaign, using a live code from your store.

No matching code? She creates one from your list, if you let her. A sale already priced on your site goes out as it is, marked no code needed, with a link straight to it.

Settings: Offers Amy may use. 25% off, Free shipping, and Buy 3 get 3 free marked No code needed; the popup’s 25% off and the 19% store credit listed as set on their own pages; a switch letting Amy create the code in Shopify.

Store credit that brings them back.

Only they can spend it.After each order, Amy creates a credit tied to that shopper, so a forwarded code is no use to anyone else.

It shows up in their order and shipping emails, with a reminder a week before it expires and another the morning it runs out. Cancel or return the order and the credit goes with it.

FromAshby Merino
ToSam, who just ordered
SubjectOrder #1041 is confirmed
The order confirmation as it arrives: a thank-you, then $8.77 of store credit in a coupon band with the code, the date it expires and the email it is tied to, above the receipt.

Domain warm‑up, handled.

Your limit grows every good day.Clean sending raises tomorrow’s limit, and a great day doubles it. It never drops below your best day.

New domains start small, so inbox providers learn to trust you. If bounces or spam complaints climb past the safe line, Amy pauses sending on her own and picks back up when the numbers recover.

Reaching the inbox: 6,400 emails allowed today, up from 3,200 yesterday, a progress bar, 2,918 sent today split into automated and campaigns, and 3,482 left for campaigns.

12 automations, written and ready.

Each one starts off. Read it, change anything you like, then switch it on. Campaigns always wait for your approval.

  • WelcomeSends the popup offer right away.
  • Abandoned cartAn hour after checkout stalls. Skipped if they buy.
  • Browse abandonmentFor shoppers who looked but didn’t buy. Never more than once a day.
  • Post-purchaseA thank-you and what happens next.
  • Shipping updatesFrom shipped to delivered.
  • Reorder remindersTimed to how often your customers reorder.
  • Review requestsFour days after delivery.
  • Repeat-buyer thanksAfter their second order.
  • Subscription win-backBrings back subscribers who canceled.
  • Failed paymentSaves a subscription when a card is declined.
  • List win-backReaches out after 90 days without an order.
  • Remind about unspent creditA week before it expires, and the morning it runs out.
$10/month

Then pay for what you send.

2,000 emails and your sending number are included, and contacts are always free.

Estimate your bill Compare with your Klaviyo bill

Up to 60% less than Klaviyo *

* At 13,500 profiles and 135,000 emails a month: Klaviyo’s list price is $325 and Amy’s is $129.70 for the same sends. Email only.

Join the waitlist.

Amy installs from the Shopify App Store. Join the waitlist and we’ll email you the moment the listing is live.

We’ll email you the moment Amy is on the Shopify App Store.

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