Guides

Guides to email and SMS marketing for online stores.

What email and texting cost, how to pay less, how to warm up a new domain, and how to move off Klaviyo. Plain answers, with the sources linked.

Updated

What it costs

Pricing explained, and the ways to pay less.

GuideKlaviyo pricing, explainedEvery published tier, SMS and AI costs, and where the price jumps.Read the guide GuideHow to lower your Klaviyo billFive ways to pay less, in the order they save money.Read the guide GuideWhat email marketing costsPer contact, per send or by quote, at every list size.Read the guide GuideWhat SMS marketing costsSegments, carrier fees, commitments and credits, explained.Read the guide

Switching and deliverability

Move tools without losing your list or your place in the inbox.

GuideHow to switch from KlaviyoMove your list, consent, automations and forms in the right order.Read the guide GuideHow to warm up an email domainHow long it takes, who to send to first, and Gmail’s and Yahoo’s rules.Read the guide

Email and SMS on Shopify

What to run, and the apps that run it.

ShopifyThe 12 automations every Shopify store should runWhat each one does, when it sends, and how to space them.Read more ShopifyThe best email marketing apps for ShopifyFive apps, who writes the emails, and how each one charges.Read more ShopifyThe best SMS apps for ShopifySix ways to text your customers, how each bills, and how to set texting up.Read more

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