Shopify
AI email and SMS marketing for Shopify.
Amy is a Shopify app that plans your campaign calendar, writes your automations from your catalog, tests your subject lines and popups, and keeps you in the inbox. Nothing goes out until you approve it.
Updated · 5 min read
The short answer
- Amy is a Shopify app. She reads your products, orders, customers and discounts, and works inside your Shopify admin.
- 12 automations come written for your store, from welcome to win-back. Each one starts switched off. All 12 can send texts too, and texting stays off for each one until you turn it on.
- Amy plans a month of campaigns on a calendar and writes each one. Campaigns always need your approval.
- $10 a month including 2,000 emails and your sending number, then $0.90 per 1,000 emails and $0.009 per text segment. Contacts are never billed. Billed through Shopify.
What Amy does in your Shopify store
Amy plans the month around your sales, holidays and approved offers, writes each send, and waits for your OK.
Welcome, abandoned cart, browse abandonment, post-purchase, shipping updates, reorder reminders and more, written from your catalog.
Amy tests three subject lines on every marketing automation and keeps the one that gets opened.
Spin the wheel, pick a card or scratch-off. Amy tests the styles and keeps the one that collects the most emails and phone numbers, separately on mobile and desktop.
Each campaign carries a live Shopify discount you approved, or one Amy creates within the limits you set.
After an order, Amy creates a credit only that customer can use, and reminds them before it expires.
Amy sets up DKIM and SPF, grows your daily limit as your sends perform, and pauses if complaints climb.
Amy imports your Shopify customers with the marketing consent Shopify recorded. Coming from Klaviyo? One read-only key brings that list too.
The 12 automations
Each one is written from your store and starts switched off. Read it, edit it if you like, send yourself a test, then turn it on. All 12 can send texts too, and texting stays off for each one until you turn it on.
| Automation | When it sends |
|---|---|
| Welcome | Right after someone signs up, with the offer your popup promised. |
| Abandoned cart | An hour after a checkout stalls, skipped if they buy. The button takes them back to their cart. |
| Browse abandonment | For shoppers who looked but didn’t buy. Never more than once a day. |
| Post-purchase | A thank-you and what happens next, with store credit if you offer it. |
| Shipping updates | From shipped to delivered. You pick which moments send. |
| Reorder reminders | Timed to how often your customers reorder. |
| Review requests | Four days after delivery. |
| Repeat-buyer thanks | After their second order. |
| Subscription win-back | For subscribers who canceled, if you sell subscriptions. |
| Failed payment | Saves a subscription when a card is declined. |
| List win-back | After 90 days without an order. |
| Unspent credit reminder | A week before store credit expires, and the morning it runs out. |
When each one sends, and how Amy keeps them from piling up on one shopper: the 12 automations in detail.
Email and texting on Shopify
Email can start soon after you install. Amy sends from your own domain, set up with DKIM and SPF, and starts with your most engaged customers while your daily limit grows.
Texting starts once carriers verify your sending number, which can take a little while. Amy holds marketing texts outside quiet hours, handles STOP replies, and only sends marketing texts to people who opted in to them.
More on each: the best email marketing apps for Shopify and the best SMS apps for Shopify.
How billing works on Shopify
Amy is a Shopify app subscription, so the charge shows up on the same invoice as your other apps. Amy bills through Shopify: the base fee monthly, plus usage as you send.
$10 a month including 2,000 emails and your sending number, then $0.90 per 1,000 emails and $0.009 per text segment. Contacts are never billed. Estimate your bill.
How to install Amy on Shopify
- Join the waitlist, and we’ll email you the moment Amy’s Shopify App Store listing is live.
- Install Amy from the Shopify App Store, then approve her in Shopify.
- Amy imports your customers and writes your automations. Read them, then turn on what you want.
Questions
What does Amy need from my Shopify store?
Your products, orders, customers and discounts, so she can write from your catalog, time messages to orders and use the discount codes you approve. Amy’s web pixel tells her when a shopper browses or leaves a cart. You approve these permissions when you install.
Can Amy send abandoned cart emails and texts on Shopify?
Yes. The abandoned cart automation sends an hour after a checkout stalls, is skipped if they buy, and its button takes them back to their cart. It can send a text too, once you turn texting on for it.
Can Amy replace Shopify Email (Shopify Messaging)?
Yes. Amy writes and sends your campaigns and automations, tests them, and adds a popup, offers and store credit. If you move an automation to Amy, turn off the matching one in Shopify so a customer doesn’t get both.
How much does Amy cost on Shopify?
Amy costs $10 a month, including 2,000 emails and your sending number. After that it’s $0.90 per 1,000 emails and $0.009 per text segment. Contacts are never billed. Amy bills through Shopify, on the same invoice as your other apps.
Can I bring my list from Klaviyo?
Yes. Connect one read-only Klaviyo key and your contacts, consent history and unsubscribes come over. Your Shopify customers come over on their own, with the marketing consent Shopify recorded.
Will Amy send anything I haven’t seen?
No. Every automation starts switched off, and you read and approve it before it runs. Campaigns always need your approval to send.
How do I get Amy for my Shopify store?
Amy installs from the Shopify App Store. Join the waitlist and we’ll email you the moment the listing is live.