How to lower your Klaviyo bill.

Why your Klaviyo bill keeps growing

Klaviyo bills email by active profiles: every contact in your account that it can email (Klaviyo: active profile management). Every popup signup, every checkout and every import adds profiles, and very few ever leave on their own. When your count passes your plan’s limit, Klaviyo moves you up to the next plan at your next billing cycle (Klaviyo: upgrade preferences). So the bill tracks the size of your list, not how much you send.

1. Suppress profiles that never engage

Suppressed, unsubscribed and deleted profiles don’t count toward your plan. Klaviyo calls the practice active profile management: suppress people who have gone a long time without visiting your site, buying or opening your emails. A sunset flow is the gentle version: one last email to people who have gone quiet, then suppress anyone who still doesn’t engage.

• Build a segment of profiles with no opens, clicks, site visits or orders in a long window, such as 180 days or a year, depending on how often your customers buy.
• Send that segment one last-chance email if you want to give them a chance to stay.
• Suppress whoever is left. Klaviyo can do this in bulk (Klaviyo: bulk suppressions).

Suppressed profiles keep their history, so you can still see who they were. They just stop counting toward your bill and stop receiving email.

2. Change to the lower plan yourself

This is the step people miss. Suppressing or deleting profiles doesn’t change your plan by itself. You move down a tier in your billing settings, unless you have auto-downgrade switched on, which drops your plan when your active profile count qualifies, 24 hours before your billing cycle ends (Klaviyo: changing your plan).

It pays most just above a breakpoint. From 10,000 to 13,500 profiles, every 500 more contacts adds $25 a month on Klaviyo’s published prices, so trimming a few hundred inactive profiles can save $25 or more every month. See every tier.

3. Size your texting commitment

Since July 2026, Klaviyo sells texting as a monthly spend commitment, so you pre-commit a dollar amount whether or not you use it. Compare the last few months of actual sends with what you committed, and bring the commitment down to match. US toll-free texting starts at $15 a month for 1,000 sends at list price, plus carrier fees.

4. Cancel add-ons you don’t use

Reviews, Marketing Analytics, Customer Hub, Social Marketing, Helpdesk and Composer credits are each billed on their own. If one of them isn’t earning its place, remove it. Add-on prices.

5. Stop paying for contacts you don’t email

All of the above treats the symptom. The cause is per-contact pricing: you pay for people you never email. Amy charges for the messages you send instead. $10 a month including 2,000 emails and your sending number, then $0.90 per 1,000 emails and $0.009 per text segment. Contacts are never billed. Import your whole Klaviyo audience and your base fee is still $10.

On Klaviyo’s own published rates, Amy costs up to 60% less for the same email volume, and in a quieter month Amy costs less while Klaviyo costs the same. Work it out with your own bill.

Switching takes one read-only Klaviyo key. Your contacts, consent history and unsubscribes come over, anything Amy can’t read is treated as do-not-send, and you move automations across one at a time so nobody gets the same email from both. How to switch from Klaviyo, step by step.

Sources: Klaviyo’s help center on active profile management, upgrade preferences, changing your plan, bulk suppressions and how billing works, and klaviyo.com/pricing (read August 30, 2026).