Alternatives
Omnisend alternatives for Shopify stores.
Five tools stores move to from Omnisend: what each one is good at, how it charges, and what to know before you switch.
Updated · 5 min read
The short answer
The main Omnisend alternatives for a Shopify store are Amy, Klaviyo, Mailchimp, Shopify Messaging and Postscript. Stores usually look around for one of three reasons: the bill tracks contacts, texting for new subscribers now needs the Pro plan’s add-on (since May 4, 2026), or they’d rather not build campaigns themselves. Klaviyo is the closest like-for-like swap. Amy is the one that does the work and bills per message.
Omnisend alternatives at a glance
| Tool | Best for | How it charges | Channels |
|---|---|---|---|
| Amy | Stores that want campaigns and automations written and tested for them | Per message: $10 a month with 2,000 emails, then usage. Contacts are never billed. | Email, SMS |
| Klaviyo | Building detailed flows and segments yourself | Active profiles in tiers, $20 to $1,955 a month published | Email, SMS |
| Mailchimp | General email marketing, with a Shopify app | Per contact, unsubscribed included, on your peak count | Email; SMS add-on |
| Shopify Messaging | Simple email and SMS inside the Shopify admin | Per email sent, after a free monthly allowance | Email, SMS |
| Postscript | Shopify brands that lead with texting | Platform fee, plus per message, plus carrier fees | SMS, MMS; email by waitlist |
Why stores look for an Omnisend alternative
- The bill tracks contacts. Omnisend bills by contacts, subscribers and non-subscribers alike, though unsubscribed contacts aren’t billed (Omnisend: plan charges).
- Texting moved to Pro. Since May 4, 2026, SMS for new subscribers is an add-on available only on the Pro plan, billed per segment, and the old Pro plan with included SMS credits is retired on October 26, 2026 (Omnisend: SMS subscription).
- You still build it. Omnisend gives you 15+ prebuilt workflows and the tools to edit them, but writing and testing is your job.
The alternatives
1. Amy
- Best for
- Stores that want the work done. Amy plans a month of campaigns on a calendar, writes 12 automations from your catalog, tests subject lines and popup styles herself, and warms up your sending domain. All 12 can send texts too, and texting stays off for each one until you turn it on. Campaigns always need your approval.
- How it charges
- $10 a month including 2,000 emails and your sending number, then $0.90 per 1,000 emails and $0.009 per text segment. Contacts are never billed. Texting is pay as you go on every plan, with nothing prepaid.
- Know before you switch
- Amy runs on Shopify, with BigCommerce coming soon. There’s no flow builder, no custom segment builder and no push notifications. Amy vs. Omnisend.
2. Klaviyo
- Best for
- Stores that want to build detailed flows and segments themselves. A flow builder, deep segmentation, A/B tests on campaigns and flow emails, and popup, flyout, embedded, banner and spin-to-win forms.
- How it charges
- By active profiles, the contacts it can email, in tiers from $20 a month at 500 profiles to $1,955 at 150,000 on its published prices, with sends of 10 times the tier included. Texting is a monthly spend commitment and its AI is sold in credits. Klaviyo pricing, explained.
- Know before you switch
- It still bills by your list, and usually costs more than Omnisend as the list grows. Omnisend vs. Klaviyo.
3. Mailchimp
- Best for
- General email marketing, with an official Shopify app from Intuit Mailchimp that syncs customers, orders and on-site behavior. A/B testing comes with Essentials and up.
- How it charges
- By contact, and subscribed, unsubscribed and non-subscribed contacts all count. You’re billed on your peak contact count for the period. SMS is a paid add-on bought as monthly credits that expire. Mailchimp’s pricing.
- Know before you switch
- Unsubscribed contacts count toward your bill unless you archive them, automations are limited on the lower plans, and there are no push notifications.
4. Shopify Messaging (formerly Shopify Email)
- Best for
- The basics, inside your Shopify admin, with automation templates for abandoned checkout, cart and browse, welcome, post-purchase and win-back.
- How it charges
- Per email sent, after a free monthly allowance. Abandoned-checkout automations don’t count toward it. Shopify’s pricing.
- Know before you switch
- Popups come from a separate app, Shopify Forms, and texts go out from a toll-free number that can’t receive replies. Shopify Email vs. Klaviyo.
5. Postscript
- Best for
- Shopify brands that lead with texting. SMS and MMS, with RCS in early access and email rolling out by waitlist.
- How it charges
- A monthly platform fee plus per-message rates, plus carrier fees passed through at cost. Postscript’s pricing.
- Know before you switch
- Email is still rolling out by waitlist, so you may need an email tool beside it. Postscript alternatives.
Omnisend vs. Mailchimp
Both bill by contacts. Omnisend doesn’t bill unsubscribed contacts and Mailchimp counts them unless you archive them. Omnisend is built for ecommerce, with push notifications and SMS on its Pro plan. Mailchimp is general email marketing with an official Shopify app, and sells SMS as expiring credits. For a Shopify store that sells online, Omnisend is usually the closer fit of the two.
Moving off Omnisend
Amy imports your Shopify customers with the email and SMS marketing consent Shopify recorded. Before you switch, check that people who unsubscribed in Omnisend show as unsubscribed in Shopify too, so nobody who said no hears from you again. Then move automations one at a time, so no customer gets the same email from both tools.
Facts about each tool come from its own website and help center, gathered in October 2026: Omnisend, Klaviyo (prices read August 30, 2026), Mailchimp, Shopify Messaging and Postscript. We only quote Klaviyo’s prices; check each tool’s own page for its current figure.
Questions
What is the best alternative to Omnisend?
It depends on why you’re leaving. Klaviyo is the closest like-for-like swap if you want to keep building flows yourself. Amy writes and tests your email and SMS for you and bills per message. Shopify Messaging covers the basics inside Shopify, and Postscript leads with texting.
Is there a cheaper alternative to Omnisend?
Tools that don’t bill by contacts. Amy charges $10 a month including 2,000 emails, then $0.90 per 1,000 emails and $0.009 per text segment, and contacts are never billed.
Does Omnisend still include SMS?
Since May 4, 2026, SMS for new subscribers is an add-on available only on Omnisend’s Pro plan, billed per segment. The old Pro plan with included SMS credits is retired on October 26, 2026.
Is Klaviyo better than Omnisend?
Klaviyo goes deeper on flows, segments and testing, and usually costs more as your list grows. Both bill by your list and both leave the building to you. Omnisend vs. Klaviyo.
Omnisend or Mailchimp: which is better for Shopify?
For an online store, usually Omnisend: it’s built for ecommerce and doesn’t bill unsubscribed contacts. Mailchimp is general email marketing with an official Shopify app, and counts unsubscribed contacts unless you archive them.